Mindshelf
What's inside14 days free, then €14 a month

Know why people choose.

For marketers, founders and brand people who want the evidence, not the folklore. 28 units that take you from the supermarket aisle to the AI answer engine, with what the research actually says and what the rules allow in each market.

The whole shelf, from day one.

The AisleInside the Supermarket Mind
The Connected StoreThe Connected Store: IoT and Retail Tech
Answer EnginesSearch in the AI Era: SEO and GEO
The FeedSocial Media, Right Now
The Velvet RopeThe Psychology of Luxury
Bedside MannerHealthcare and Women's Health Brands
The AskGrant Writing That Gets Funded
Gathering PlacesBuilding Social Apps
The CheckoutE-commerce: Psychology, Platforms and Law
The BoardroomB2B Marketing and the Business Buyer
The LobbyHotel and Travel Marketing
The CollaboratorWorking with Claude
The Town SquareEvery Social Platform: A Strategist's Playbook
The EvidenceResearch Methods and the Evidence Base
The NumbersMarketing Data Analytics
The RulebookMarketing Law: Australia, EU, UK, US and Cyprus
Culture MovesBrand Strategy in Culture
The Price of EverythingBehavioural Economics and Pricing
Machine MindsAI in Marketing
Her HealthWomen's Health and Femtech
The AuctionPaid Media and Performance Marketing
The StorytellersContent, Video and Creator Strategy
The Change MakersDesign Thinking, Agile and Digital Leadership
Field NotesUX Research and Service Design
The Ad ManagerRunning Ads on Every Platform
Money TalksFintech and the Psychology of Money
The PrescriptionMedical Sales and the Psychology of Care
Your Big QuestionResearch Project (double unit)

Three kinds of people get the most from it.

Marketers

You run campaigns and want the reasons behind what works, plus the rules in every market you sell into.

Founders

You're building a brand and need the psychology of pricing, trust and growth without a business school timetable.

Career changers

You want a structured way into brand and consumer work, with real projects to show for it.

€14

a month, after 14 days free.

  • Every unit, every Dig, every Brief and Final
  • New research and news every week
  • Your progress saved to your account, on any device
  • No card needed for the free trial
  • Cancel any time from your account

Start your free trial

Before you start.

Is this an accredited degree?

No. Mindshelf is structured like a postgraduate course, with units, assessments and points, but it awards a certificate of completion, not a recognised qualification. Read it for what you will know and can show, not for letters after your name.

Who writes it, and does it use AI?

The lessons were researched and written with AI tools. Every paper is checked against Crossref or OpenAlex, laws and figures against the official source, and anything that couldn't be confirmed is left out or flagged in the text.

Can I listen to it?

Lessons read like magazine features today, and each unit has a two-host conversation to read along with. Narrated audio is being added unit by unit.

Who marks my Briefs?

You do, against a detailed rubric that says what each grade looks like. The quizzes, the Dig and the Final are marked automatically.

Who can see my progress?

Only you. It is saved to your own account so it follows you between devices, and nobody else using Mindshelf can see it. You can delete your account and everything in it from the Me page.

What happens when the trial ends?

You choose whether to subscribe. Nothing is charged automatically, because the trial doesn't ask for a card.