Mindshelf
Mindshelf · Issue 128 units

The psychology of why people buy.

The Mindshelf Fellowship in Consumer Psychology and Brand Strategy. Supermarkets and luxury, search and AI, social, health, hotels, fintech and more, with the latest research, real data to dig into, and the rules in Australia, the EU, the UK and the US.

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A magazine you study.

Read

Every lesson is a short feature, with the newest research, real cases and what the law says, then a quiz to lock it in. Narrated audio is on its way.

Dig

Each unit has a Dig: real public data from Eurostat, the World Bank and others. You chart it, read it and write the analyst's note.

Keep up

Latest brings the week's news and new journal research into each unit, refreshed every few hours.

28 units, each with a name.

Start anywhere in Year 1. Year 2 opens as you pass the units it builds on.

The AisleInside the Supermarket Mind
The Connected StoreThe Connected Store: IoT and Retail Tech
Answer EnginesSearch in the AI Era: SEO and GEO
The FeedSocial Media, Right Now
The Velvet RopeThe Psychology of Luxury
Bedside MannerHealthcare and Women's Health Brands
The AskGrant Writing That Gets Funded
Gathering PlacesBuilding Social Apps
The CheckoutE-commerce: Psychology, Platforms and Law
The BoardroomB2B Marketing and the Business Buyer
The LobbyHotel and Travel Marketing
The CollaboratorWorking with Claude
The Town SquareEvery Social Platform: A Strategist's Playbook
The EvidenceResearch Methods and the Evidence Base
The NumbersMarketing Data Analytics
The RulebookMarketing Law: Australia, EU, UK, US and Cyprus
Culture MovesBrand Strategy in Culture
The Price of EverythingBehavioural Economics and Pricing
Machine MindsAI in Marketing
Her HealthWomen's Health and Femtech
The AuctionPaid Media and Performance Marketing
The StorytellersContent, Video and Creator Strategy
The Change MakersDesign Thinking, Agile and Digital Leadership
Field NotesUX Research and Service Design
The Ad ManagerRunning Ads on Every Platform
Money TalksFintech and the Psychology of Money
The PrescriptionMedical Sales and the Psychology of Care
Your Big QuestionResearch Project (double unit)

Learn it, use it, prove it.

  1. The featuresSix lessons a unit, each with a quiz and flashcards that come back on a schedule.
  2. The DigA hands-on investigation of real data, with an analyst's note.
  3. The BriefA real-world project, marked by you against a detailed rubric.
  4. The FinalFifteen scenario questions. Pass, and the unit is yours.

What it is, and what it isn't.

Mindshelf gives you a certificate of completion, not an accredited degree. The lessons were researched and written with AI tools, and every paper, figure and law they cite was checked against its source. If something is uncertain, the lesson says so.

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